# Playback & wrap-up

**SO YOU’VE DONE IT**

During an inception, we do regular playbacks to share insights, align and drive decisions. At the end, we do a final play back where we share our reponse to the inception brief (often a lightweight solution approach with a delivery and cost proposal).

After this, a decision will be made on how toproceed.We also take the opportunity to reflect, learn and improve for the future.<br>

> ### *The final playback makesourultimate recommendation: this may have changed throughout an inception due to our agile approach.*

Here are some key considerations for this phase:

* The final play back must be problem oriented. Ensure you address the problem and answer all questions via a ‘narrative’ that outlines clear recommendations and next steps, but also assumptions, risk and dependencies.
* Keep it brief and actionable. You want to leave the client with insightful answers to help them make a decision – not a shiny deck they can’t do much with.
* This is an ideal opportunity for all parties to assess whether this initiative is a good fit for all parties (i.e. not only the client).
* We take this as an opportunity to learn from our clients as well as our team, to optimise our ways of working with this particular client, as a team and as an organisation.

## Pro tips

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Give your team enough time to prepare the final playback. Don’t let yourselves be rushed into providing a cost and/or plan if you haven’t had the time to think it through.
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Have a clear narrative from problem through to recommendation. Address desirability, viability and feasibility.
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Ensure that you are doing the right thing by your client, but also respect your own organisational goals and values. Not all relationships are made to last beyond inception.
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Be sure to answer the brief. Where you deviate from it, be very clear why you are doing so.
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Don’t be arrogant: our clients have built successful businesses. Don’t think you know better than them about what they need. You can (perhaps should) challenge them, but always respectfully.
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