> For the complete documentation index, see [llms.txt](https://playbooks.equalexperts.com/inceptions/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://playbooks.equalexperts.com/inceptions/run-an-inception/execution.md).

# Run

**WHAT YOU’RE IN FOR...**

This is where you run all the activities defined in the agenda and planned in your schedule.

Remember:

* The **Agenda** defines the activities to conduct (and is the core of the Inception),
* The **Schedule** helps with the logistics. 

**FACILITATOR OR CONTRIBUTOR?**

As a facilitator, we need to make sure we facilitate delivery of the expected outcomes, react to change as needed, and ‘herd the cats’. As a contributor, we collaborate towards the achievement of these outcomes.

The **Facilitator**, **Contributors**’ and **Principles** Cheat Sheets provide further detail on how to take part in an Inception. You’ll find them in the Cheat Sheet section.

![](https://1031440687-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LotaUxvxS6qhr1hUG-o%2F-M-PD3hnNeWS4ENzKDnJ%2F-M-PDdV4mxxn2yU7eg-q%2Frun.png?alt=media\&token=ecaf818e-1e33-4610-8bcd-5959fb425d5f)

### Pro tips

{% hint style="success" %}
Do not let yourselves be rushed into running the inception, prepare well, and include the core inception team into planning the inception.
{% endhint %}

{% hint style="success" %}
Do not run the inception with half the team, or an overly inexperienced or ill-prepared team.
{% endhint %}

{% hint style="success" %}
Frequently check the temperature with your client. Not many clients will have done this before. Ensure they understand what’s going on and why. Demonstrate progress and show a clear narrative of how one activity leads to another, and ultimately works to the inception goals.
{% endhint %}

{% hint style="success" %}
Be strong: you are the specialists and know how this is done best. But appreciate that clients can get uneasy if they don’t know what’s going on.
{% endhint %}

{% hint style="success" %}
Regularly check in with your team to ensure they are happy, aligned and on track.
{% endhint %}

{% hint style="success" %}
Do not run too fast. You don’t have to answer all questions in an inception. You need broad brush-strokes. Where you cannot answer an important area, treat it as a risk or dependency. Flag it as something to answer later or extend inception.
{% endhint %}

{% hint style="success" %}
Refuse to provide recommendations and judgements too early. Such statements can easily become ‘truth’ and are hard to change later.
{% endhint %}

{% hint style="success" %}
Do not commit to definitive outcomes or low-level requirements specification and planning. Remember, we are working in an agile way, and these details will emerge later.
{% endhint %}